Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market
Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market
Blog Article
Unprecedented Expansion! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia
Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is making waves in the Southeast Asian market. The company provides a broad selection of home services, from cleaning services to elderly care, and has built a client network exceeding a million since its inception. Notably, Ayasan has doubled its user base in the past two years and is aggressively expanding across nine countries in Southeast Asia.
The Southeast Asian cleaning service Jakarta home services market is estimated at approximately 15 billion dollars, with the domestic cleaning sector growing at an annual rate of 15%, and the childcare industry growing to a $3 billion market. In this fast-growing market, Ayasan leverages premium-quality Japanese standards and a specialized training framework to enhance its industry dominance.
“Our strength lies in balancing the quality management expertise of a Japanese company with a vast resource of skilled professionals across Asia,” says Kotaro Ise, Ayasan’s visionary leader. With a notable career at Walt Disney and Marriott International, Ise created Ayasan Indonesia in 2013 with the vision of “uplifting the dignity of blue-collar jobs.” Today, the company has built a team of over 50,000 specialized staff members.
Ayasan’s rapid growth is fueled by an aggressive regional expansion strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also providing services in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to household services, Ayasan has proven its capabilities in maid Jakarta enterprise solutions, with over a substantial client base including leading global brands. Recently, demand from diplomatic missions and startup companies such as FlashExpress and Gowabi has been on the rise.
“I am assured that even in the age of AI, the role of everyday support solutions will remain indispensable,” asserts Ise. The company boasts an in-house IT engineering team and is working on an AI-driven solution. Furthermore, Ayasan is exploring cross-border service expansions, including worker placement overseas, positioning itself as a key contender in Southeast Asia’s home services market.
Aiming for further accelerated growth, Ayasan is in discussions about collaborations with financial backers for its future expansion. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are drawing widespread interest.
Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
● Founded: January 2013
● CEO: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en